Varick is a boutique advertising company servicing brands, advertising agencies, and online publishers with customized, programmatic campaign strategy and execution.
What does “programmatic” mean?
Programmatic describes media buying that uses online and offline data to make smart decisions on where, when, and how your ads reach consumers. It’s the most efficient and effective way to execute advertising campaigns.
Why should you leverage programmatic?
- Big brands are steadily embracing this type of media buying; eMarketer predicts that in 2016, 67% of all digital spend will be programmatic. You don’t want to be the last person to the party.
- It provides an efficient way for advertisers to reach ideal consumers and for publishers to monetize their inventory. Mutually beneficial to both sides of the equation.
- It allows you to understand more about your customers by providing granular insights into their attributes, preferences, and online behavior. Why should you care? Because you may be trying to message the wrong audience or you may be messaging the right audience in the wrong way. And if you’re a publisher, you may find be missing out on better ways to monetize your site.
- It works.