The digital media landscape is highly fragmented, complex, and fluid. Forrester Research, in a January 2010 research report, labeled this underlying shift as “The Splinternet.”

In this digital environment, consumers are “always on” and, as such, seamlessly navigate between devices and channels as they engage with content and advertising. The implications for marketing and advertising are significant. Traditional communication planning approaches are increasingly less equipped to meet these new challenges. Automation, informed by data and on-going measurement of ROI, is essential given the scale, number of consumer touchpoints, and immediacy characteristics at play.

Agencies and Brands

At VMM, we helps clients navigate this complex and cluttered landscape ensuring that brands engage with prospects and customers in the right environments at the right times with highly relevant and targeted advertising. Moreover, investment strategies and tactics are always managed with ROI and business outcomes in mind.

VMM’s consultative offering encompasses the following key elements:

Scale & Reach

VMM is integrated with numerous supply sources and observes several million impressions per day across digital channels including display, video, social, and mobile. In real-time bidding (RTB) environments, VMM utilizes proprietary algorithms to determine relevancy of an impression for a brand and the associated price point.

Audience-Driven

VMM’s automated decision engine leverages an array of user data attributes in real-time to ensure highly targeted reach at scale and elimination of wasted impressions. The potential data points include, among others, the following: demographic, behavioral, past-purchase, social, and brand affinity. VMM partners with leading providers of data and utilization is determined by business goals and industry category.

ROI

Media investments are managed in real-time with ROI in mind. The underlying VMM analytics platform encapsulates an array of relevant measurement variables including brand metrics, site visitation and engagement trends, and sales/revenue. The platform evaluates these inputs on an on-going basis automatically adjusting spend levels, data utilization, pacing, and channel allocation.

Expertise

The VMM team is skilled and experienced in all aspects of media planning, buying, and data-driven performance marketing. VMM’s clients can expect a strong combination of strategic thinking and expert execution.

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