The digital media landscape is highly fragmented, complex, and fluid. Forrester Research, in a January 2010 research report, labeled this underlying shift as “The Splinternet.”

In this digital environment, consumers are “always on” and, as such, seamlessly navigate between devices and channels as they engage with content and advertising. The implications for marketing and advertising are significant. Traditional communication planning approaches are increasingly less equipped to meet these new challenges. Automation, informed by data and on-going measurement of ROI, is essential given the scale, number of consumer touchpoints, and immediacy characteristics at play.

Offerings

VMM is focused on delivering and optimizing towards each of our client’s desired outcomes and results, whether they be e-commerce transactions, raising brand awareness, or simply reach and frequency against a specific demographic.

For decades, direct marketers have been able to target mailings on a one-to-one basis based on a deep understanding of consumers. We apply this same approach to understanding our clients’ customers and prospects in order to reach them through increasingly fragmented media channels.

Through a combination of talent, expertise in client verticals, proprietary technology, partnerships with the industry’s leading data and services providers, and a unique consultative approach, we help our clients navigate the complex and fragmented digital media landscape in order to deliver business results and demonstrable ROI on their digital media spend.

We understand that each media channel has its own dynamic that affects consumption habits:

  • Mobile Media is location and time sensitive; it’s here and now. Worldwide, more than 64 Million Tweets are posted every day – most of them geo-located – and over 3600 Foursquare users check in every hour.
  • Social Media is networked and connected; it’s my friends and their friends. Facebook members collectively spend over 500 Billion minutes on Facebook every month. The average Facebook member has 130 friends, contributes more than 70 new content items monthly, and is connected to an average of 60 pages, groups, and events.
  • Video engages consumers for extended periods of time.

Our partnerships with the industry’s leading data and services providers enables us to dynamically allocates our clients’ media spend based on analyzing actual campaign performance across various channels, including conventional forms of display, video, mobile, social, and digital out-of-home.

VMM consultants are the media planning and buying equivalent of financial advisors. They speak the language of each client’s industry – your language. Armed with a comprehensive view of the media landscape and a client’s objectives, they allocate media spend to different channels to achieve specific results. Once a campaign has begun, VMM consultant advisors – backed by a team of data, analytics, and operations specialists – become the media equivalent of yield managers. They use data on campaign performance, crunched by optimization algorithms and proprietary analytics to recognize opportunities and act on them before our clients’ competitors can.

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