Varick Media To Use VideoAmp's Cross-Platform DSP
Varick in the News
VideoAmp, a screen optimization platform for TV and video, has announced a partnership with programmatic advertising agency Varick Media Management. Varick will use VideoAmp’s video demand-side platform, Screen Optimization Platform, for cross-screen campaigns.
The partnership aims to optimize brand reach by ensuring brands are getting in front of the correct audiences at the right times across TV and internet-connected devices.
VideoAmp serves advertising across TV, digital and OTT platforms, using machine-learning algorithms to generate precise audiences.
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